vstars Chapter 302: Problems with Brand Stores
Chapter 302: Problems with Brand Stores
After the National Day, the weather gets colder day by day. After the Frost Descent, the temperature difference between morning and evening becomes even greater.
Sometimes when the weather is fine you can wear a long-sleeved shirt at noon, but you have to wear a cotton coat at night and in the early morning.
Lin Shu's brand store had already launched new thin cotton coats some time ago. As time went by, thick cotton coats and down jackets were also gradually launched.
In addition to black and gray, she also selected a number of bright colors of fabrics. The new products displayed in the brand store looked very colorful under the lights.
The location of the brand store is the most attractive store on the street, so the business is naturally booming.
Lin Shu learned from the shopping guide which styles of clothing in the store had the highest sales. She took a mid-length hooded down jacket from the shelf and asked Gu Yumei who was following behind her.
"Yumei, the price of this dress is not too high. I think the style is very nice, but the sales volume is not very high. How much inventory do you have in the warehouse now?"
Gu Yumei is the fifth child in the family and is the daughter of Gu Laoer. Ever since Gu Laoer returned to his ancestral home, Gu Yumei has been helping Lin Shu in his warehouse and assisting Lin Gan in managing the warehouse.
Gu Yumei did not answer Lin Shu's question right away. Instead, she looked at the model number on the tag and replied, "This piece of clothing was popular because of its good style and medium-length design. The workshop produced a lot of it and it took up half of the warehouse shelf. There are probably no less than 500 pieces."
There are many rows of shelves in the warehouse, which can occupy half of the shelves, and the inventory is very large.
Lin Shu called Li Lanqiu over and said, "Sister-in-law Lanqiu, you need to adjust the clothes in the store according to the inventory. Adjust the display in the window. The clothes on the models need to be changed every week. The main models of each week also need to be changed according to the inventory."
For a qualified store manager and a senior brand store, the main items recommended in the store are not determined by customers, but the store manager should guide employees to make adjustments.
It can be said that every piece of clothing in the store has its selling point. The key is whether the shopping guide will promote it.
According to the current market conditions, as long as the style and quality are good, there is no style that cannot be sold.
Now, brand stores are facing the situation that some styles have large stocks, while other styles are in short supply. Ultimately, there is a problem with the sales method.
Regarding sales skills, we will set aside time every month to train our employees and gradually improve their sales skills.
Of course, there will be more rewards for the top sales person every month to motivate everyone to work more actively.
The last point is the display in the store. Things should be displayed according to color schemes. Otherwise, if they are hung randomly, the store will look messy.
After leaving the brand store, Lin Shu took Gu Yumei to several nearby stores. When they returned to the warehouse, she checked the inventory situation.
He walked to the mid-length hooded down jacket he had seen in the store earlier, pulled out a bright red size M from the shelf, and handed it to Gu Yumei: "The weather is getting colder, and I haven't seen you buy new clothes this year. I'll give this to you. Wear it to and from get off work in the future. It can also be considered an advertisement for our brand."
After looking at the price tag, Gu Yumei shook her head without even thinking: "Sister-in-law, this dress is not cheap, let's forget it. It would be a waste for me to wear such expensive clothes."
What she didn't say was that she was really afraid of getting such expensive clothes dirty.
It’s better to wear old cotton clothes, which is convenient for doing things whether at work or after get off work, and you don’t have to worry about getting them dirty.
"Just take it if it's given to you. You're only eighteen or nineteen years old now. You should dress up more at your flowery age."
As he spoke, Lin Shu took out a white one and two black ones.
"I'll take these three back. There are four in total. You can make a shipping order for me to sign."
She planned to keep the white one for herself, and give one of the two black ones to Comrade Liu Xiao'e and one to her mother-in-law, Ms. Wang Suzhen.
It is a medium-length style, which can be considered long for shorter people. It can cover the knees and is warm to wear in winter.
When I came out of the warehouse, the sun was about to set and the temperature dropped.
Riding back on his bike, Lin Shu felt the frosty wind chilling his body, so he put on his white down jacket to keep warm.
On the streets in winter, most pedestrians are gray, black and blue. The sudden appearance of a bright color is hard not to attract people's attention.
Coupled with Lin Shu's good looks, she is sure to attract people's attention on the street.
A street vendor saw off a few customers and noticed Lin Shu passing by on the road.
"This cousin from your mother's side is really powerful. How come your relationship with her is so strained?"
Zhang Yong narrowed his eyes and watched the figure riding the bicycle go away. "If the relationship is not so tense, we can buy some goods from her and open a brand store like hers on other streets."
He knew that clothes in brand stores could cost dozens of yuan each, with the cheapest costing five yuan or more, and the general price range being between ten and twenty yuan.
Selling a piece of clothing worth dozens of yuan can earn at least half of it. With such high profits, as long as you open a brand store, you can really make a fortune every day.
Conservatively estimated, you can earn several thousand yuan a month, which means you can earn tens of thousands of yuan a year.
This is the profit of one store. If he has several brand stores like Lin Shu, he may not be able to make back the profit of that year even if he sets up a street stall for his whole life.
"Don't envy me. You should just set up a street stall. Our street stall business is pretty good now. After we sell this batch of goods, we can save enough money to open a store. The weather is getting colder now, so it's just right for us to rent a store to sell our clothes starting next month."
Lin Mei was envious, jealous and resentful of Lin Shu, but since Lin Shu ignored her, she couldn't do anything about it.
Fortunately, they can earn dozens or hundreds of yuan a day from their stall. If they work hard, they can earn one or two thousand yuan a month, excluding the time spent going to Guangdong Province to purchase goods.
After several months, they have saved about 6,000 to 7,000 yuan from groping their way across the river. The remaining money is almost enough to rent a storefront and pay for the goods.
Now that she has a shop, at least she no longer has to be exposed to the wind and sun. Compared to the days when she was trafficked, Lin Mei is very content with this.
Zhang Yong frowned slightly. "We only make a hundred or eighty yuan a day when we sell over a hundred or eighty pieces. We are so busy that we feel dizzy and exhausted. But Lin Shu's brand store can easily make the same amount of money as us by selling two or three expensive clothes. This is the difference between brand stores and our bulk goods."
What's more, Lin Shu's brand store is doing a booming business, and the daily turnover is probably a terrifying number. Just thinking about it makes Zhang Yong want to open a brand store and run it himself.
Lin Shu had no idea what Zhang Yong was thinking. When he arrived downstairs of his house, he locked his bicycle, said hello to his second brother Lin Guang from the noodle shop, and then walked to the back of the building.
But when I walked to the side of the building, I found a black car parked in the open space.
Compared with later cars, the style is very old-fashioned, but in that era it was beyond the reach of ordinary people.
"came back?"
As soon as she entered the door, Gu Jiu came up to her and took the bag from her hand.
"Why did you come back so early today?" Lin Shu asked with a smile. He was the last one to come home recently.
"I finished my work at the company some time ago, so the next few days are just enough for me to relax."
The meal was ready at home, and Gu Jiu pushed Lin Shu to go wash up.
When they sat at the dining table, Lin Shu found that today's dishes were very rich. He looked at his family suspiciously, "What day is today?"
Lin Dashan and Liu Xiaoe both looked at Gu Jiu.
When Dabao and Erbao saw the adults looking at Gu Jiu, they also followed the adults' gaze and looked at Gu Jiu.
Gu Jiu rubbed his nose and found that Lin Shu was also looking at him. He curled the corners of his lips slightly, stood up and picked up a small box from the wine cabinet.
"I'm giving it to you. Open it and see if you like it."
Lin Shu raised her eyebrows, took the jewelry box-sized box, and was very curious about what jewelry Gu Jiu gave her.
As a result, when Lin Shu opened the jewelry box, he was surprised to find that there was no jewelry inside, but a key.
"What do you mean?" Lin Shu asked as he picked up the key from the box, smiling with anticipation.