The poor husband I picked up turned out to be from a wealthy family

Chapter 1036 Yami needs a refresher.

come back to the office.

Shen Qing slammed the meeting documents she was holding onto the table.

Liu Na, who was cleaning nearby, was startled when she heard the noise.

She wondered, what's wrong with Shen Qing? Could it be that she did something wrong?

She cautiously looked up at Shen Qing.

I was just about to ask.

Suddenly Zhang Wenwen walked in.

Seeing that Shen Qing's expression was not good, Zhang Wenwen said, "Cousin, let's investigate this matter further. Don't be angry. We don't know much about that company. Even if that company also produces cosmetics, our brand is already an established brand and has been favored by many customers. Those old customers won't easily switch brands."

Shen Qing nodded. "Go and investigate that company secretly in a bit."

"I understand, cousin. I'll go in a bit."

“Remember, not as the vice president of Yamei, but as an ordinary consumer interested in their products, or… you can think of a more suitable identity. I want you to find out exactly how they were able to rise to prominence in such a short time, what their core competitiveness is, and where their weaknesses lie. Most importantly, find out if they really have something we don’t have, or… poached our people.”

"clear."

Then Zhang Wenwen walked away.

Upon hearing this, Liu Na continued working, seemingly unaffected by Shen Qing's outburst, which appeared to be a work-related matter.

At this moment, Shen Qing looked at Liu Na and said in a serious tone, "Why isn't it finished yet? How long has it been?"

"I'll be done cleaning right away," Liu Na replied.

Shen Qing didn't speak again. Instead, she leaned back in her chair, closed her eyes, frowned slightly, and pondered something.

A moment later, Shen Qing opened her eyes.

Just then, Liu Na spoke up, "I've finished cleaning Shen Qing's office, and I've also finished cleaning the other office."

"Great, go make me a cup of coffee. The water temperature should be around 70 degrees Celsius. It's getting cold, so it can't be too cold."

"it is good!"

Liu Na now has no choice but to listen to Shen Qing in everything she does.

Shen Qing gave the order, and she immediately took action.

. . . . . .

at the same time.

Zhang Wenwen has already gone to another company's flagship store that suddenly appeared.

She walked in and looked through the huge floor-to-ceiling windows of the cosmetics company's flagship store, where the sunlight streamed onto the polished marble floor, reflecting the store's simple yet luxurious decor.

She stood in front of a counter displaying exquisite bottles and jars, her brows slightly furrowed.

His face wore the perfect smile of a typical customer interested in a new product. Only his shrewd eyes, seemingly casually browsing, quickly captured every detail.

"Miss, this 'Dawn Revitalizing Essence' is our star product, focusing on anti-oxidation and brightening skin tone. It contains our exclusively developed 'Aurora Algae' ingredient, and many customers have said that the effects are particularly noticeable."

A well-dressed and impeccably made-up saleswoman approached with a smile, her voice soft and gentle, without any hint of aggressive sales tactics.

Zhang Wenwen's heart skipped a beat, "Exclusive R&D ingredients?" This was exactly what Yamei lacked. In recent years, Yamei's products have mostly been minor adjustments to existing classic formulas, lacking true innovation.

“Yes,” the sales assistant nodded confidently, “Our company has its own independent R&D laboratory and collaborates with many research institutions both domestically and internationally. This serum has sold out several times in the three months since its launch.” She then picked up a sample, “Would you like to try the texture?”

Zhang Wenwen held out her wrist, and the sales assistant took a small amount of the serum and gently applied it. The texture was refreshing, absorbed extremely quickly, leaving a slightly cool and comfortable feeling. "Hmm, feels good, very refreshing," she commented casually, her gaze sweeping over the product packaging—a minimalist design with smooth lines and bright colors, featuring an abstract plant pattern printed on the bottle, certainly more eye-catching than the slightly outdated packaging of other brands like Yamei.

She then walked to the makeup section and picked up a lipstick. "This color is very special."

"You have excellent taste. This is our 'City Series,' a collaboration with an emerging illustrator. Each color represents the unique character of a city. Moreover, our lipsticks contain hyaluronic acid, making them very moisturizing and less likely to dry out your skin."

The sales assistant skillfully explained, "Purchase now and receive a limited-edition illustrator postcard as a gift."

Collaboration, limited edition, unique style... Zhang Wenwen silently noted down these keywords.

Yamei has considered collaborations, but she has always been cautious and has mostly partnered with established artists, which has failed to resonate with young people who seek novelty and individuality.

She chatted casually with the sales assistant while observing the other customers in the store.

Most of them were young women in their twenties and thirties. They were taking pictures of the products with their phones, excitedly discussing them with their companions, their faces beaming with curiosity and love for the new brand.

They skillfully scanned the QR codes on the product packaging, seemingly checking the ingredients or user reviews.

"Your online sales seem to be doing very well too?" Zhang Wenwen asked casually.

"Yes, we sell both online and offline, and we often have live streaming events where we invite beauty bloggers and our R&D engineers to interact and answer everyone's questions."

The sales assistant said with a smile, "Many customers came after watching the live stream."

Live streaming, beauty bloggers, R&D staff interaction... Yamei also does live streaming, but it's more sales-oriented. The hosts read product introductions from a script, lacking real interaction and professional depth.

Zhang Wenwen lingered in the store for nearly an hour, buying several of the best-selling samples before leaving "satisfied".

As she stepped out of the cosmetics flagship store, the afternoon sun was a bit too bright, and she squinted slightly.

Why did Yamei decline? The answer seems to be clear now.

It's not that Yamei did anything wrong, but that this era is changing too fast, and Yamei is too "old".

What's old isn't just the brand's history, but also its product philosophy, R&D investment, marketing methods, and brand image.

This company is like a mirror, reflecting Yamei's comprehensive lag in innovation, youth appeal, user interaction, and brand vitality. They accurately grasped the pain points and desires of young consumers: their focus on ingredients, their pursuit of personalization, their identification with emotional value, and their high demands for the purchasing experience.

I took a deep breath; the fresh scent from before still seemed to linger in the air.

She looked down at the shopping bag in her hand. Inside were not just a few cosmetic samples, but also a list of problems that Ya Mei needed to solve.

It seems that Yamei has truly reached the point where it must undergo a complete "rejuvenation".