vstars Chapter 105 The Chairman Who Accepted His Fate
Chapter 105 The Chairman Who Accepted His Fate
Song Dajiang resigned himself to his fate.
He came up with many ideas and worked extremely hard to find a team to study blind boxes in Jiangcheng.
When I personally traveled from Shanghai to Yancheng to find Jiang Cheng, it wasn't on a whim.
Instead, it was based on careful analysis and data statistics.
Data shows that blind box stalls in Jiangcheng can indeed bring traffic to online shopping malls!
Song Dajiang runs an online store, so anything that can bring traffic to the store is naturally his top priority.
So his first thought was to poach Jiang Cheng!
He didn't expect Jiang Cheng to make money for him; he was even willing to give Jiang Cheng money, but Jiang Cheng didn't agree.
Song Dajiang had no choice but to find another way and start the blind box business himself.
He had someone replicate Jiangcheng's blind boxes, but he also knew that Nick's wallet was part of a publicity stunt.
However, his team, including himself, analyzed that this kind of hype is actually a money-losing option, as seen in Jiangcheng now.
Although business was good, Jiang Cheng actually paid 3,000 yuan to acquire most of the Nick wallets himself.
This means that blind boxes must generate sufficient profits in order to have the funds to acquire Nick.
After all, although the acquisition of Nick was fake, the money was real, and it was genuinely intended to be given to the person who opened the blind box.
Therefore, Song Dajiang was presented with two choices.
Or, like Jiangcheng, increase the profit margin of blind boxes and create your own brand like Nick. Once someone has opened one, customers can display it in their stores and sell it.
Privately, he found someone to buy it back with his own money.
Another option is to reduce profits and sell blind boxes at a lower price.
At the same time, the value of the items that are harvested can also be increased.
Therefore, between the two options, Song Dajiang chose the second one, the one with lower profit margin.
In this way, blind boxes can not only be cheaper than those sold in Jiangcheng, but also contain a lot of valuable items to attract people.
But the results are now in.
Jiangcheng's business has indeed declined, but it's within a perfectly acceptable range.
Moreover, those going to Jiangcheng are all new traffic, all there for the blind boxes.
Since people are already heading there for the blind boxes, many of those who shop at Yonghui Mall will naturally want to raise 100 yuan so they can play the free ring toss game at the blind box stall.
You don't need to spend any money, and you might just win a wallet. If you win Nick's wallet, it could be worth thousands of dollars.
As for Song Dajiang's side...
Most people just needed to buy something anyway, and when they saw blind boxes at a stall, they bought them.
This concept is completely different.
Their enthusiasm is nowhere near that of Jiangcheng.
But Song Dajiang resigned himself to his fate.
He has no choice but to get involved. While he can't compete with Jiangcheng now, at least he won't be completely outmaneuvered by Yonghui.
But yesterday, downstairs, Song Dajiang earnestly asked Jiang Cheng for advice, asking him what he should do.
Jiang Cheng told him to stop doing it.
Song Dajiang definitely wouldn't listen.
But at the same time, he was also very worried, wondering what Jiang Cheng meant by saying that.
Was he genuinely kind and looking out for me, or was he mocking me, hoping that by getting rid of me he would have one less rival?
"You guys go over there too, keep a close eye on Yonghui. Not only should you pay attention to their movements, but you should also listen to what the customers are saying."
"Okay, boss!"
Song Dajiang then sent three more people to keep an eye on Jiangcheng.
This is the third group of people he has sent out today.
Song Dajiang has not yet returned to Shanghai.
He was supposed to go back today; there were many things at the company waiting for him to handle.
But Jiang Cheng's words yesterday made him uneasy, so he decided to stay another day.
But after a whole day, nothing seemed different.
In Jiangcheng, the traffic is still higher than his.
This was something he already knew.
It was already afternoon, and there was still no movement from Jiangcheng.
"Could it be that he was just saying it casually?"
"Or even if there is action, it won't be so quick?"
But Song Dajiang is out of time. He can only stay here for today at most. He must leave before dark tonight and return to Shanghai.
But just then, the phone rang.
Song Dajiang picked up the phone and saw that it was indeed the person he had sent out at noon that day calling.
"Mr. Song, they have launched new products, and there are many categories."
"Explain clearly, what categories are included?!"
"Mainly high heels and women's bags, um... just those two things, in different styles."
Song Dajiang breathed a sigh of relief and said, "Okay, I understand."
Then he hung up the phone.
His stall already carried women's high heels and backpacks.
If it's just about releasing some new products and adding blind boxes, Song Dajiang isn't so worried.
He had expected that Jiangcheng would most likely release new products, so it wasn't surprising.
wrong....
Song Dajiang, who had just breathed a sigh of relief, suddenly froze.
He suddenly realized who he was facing!
He was an eighteen-year-old genius whose fluid and skillful moves left him utterly helpless!
How could he underestimate someone like that?
How dare you?!
"I'm going to take a look!"
Song Dajiang immediately got up and left the office.
We went downstairs, and drove towards Yonghui Mall with our entourage.
When I arrived at the Yonghui Shopping Mall, I saw that Jiangcheng's stall was surrounded by a large crowd.
It gives people the feeling of a bustling crowd like Yonghui Mall.
At any time, people tend to conform.
They will follow the crowd wherever they see a large crowd.
This scene made Song Dajiang extremely envious.
The stalls not only attract a lot of customers, but this herd mentality will also attract a lot of customers to Yonghui!
"Let's go over and have a look."
Song Dajiang had the car parked properly.
Then he led the people toward the stall.
When we got there, we found that we couldn't squeeze in at all.
Song Dajiang couldn't understand how such a situation could be achieved.
As I was looking around, I heard a man next to me say to an older woman, "Aunt Liu, what are you doing crowding here? I just saw someone wanting to buy something at your stall, but you weren't there."
Aunt Liu didn't even turn her head as she squeezed inside, saying, "It's okay if they don't sell for a while. I just saw the new Lime shoes, I have to grab a pair. Our mall doesn't have such beautiful shoes yet, no wonder it's a big brand!"
Hearing Aunt Liu say that, Song Dajiang knew he had come to the right place.
There's definitely something fishy about the new model!
Even a big boss like Song Dajiang had no choice but to squeeze in.
at last.
He saw the new model that Jiangcheng had launched.
The new shoes and backpacks were all displayed inside the stall, so no one could touch them.
However, there were two teenagers inside who were holding high heels in their hands and showing them off.
But when Song Dajiang saw these new models, he almost fainted.
I felt so dizzy that the world was spinning!
He had always thought that Jiangcheng only had retail as a means of business.
But unexpectedly, Jiang Cheng's methods went beyond just retail.