Chapter 67 Recruiting Soldiers
Chapter 67 Recruiting Soldiers
On January 6, a personnel appointment quietly appeared on the homepage of the technology section of major websites.
Baidu officially announced the establishment of a high-definition, legally licensed online video platform, with former Sohu executive Gong Yu appointed as CEO.
Ren Pingsheng looked at the spirited face on the news page and a smile appeared on his lips.
The giants have finally had to step in.
If Huayi Brothers' listing on the Shenzhen Stock Exchange last year was a demonstration to the market of a brand-new way of capitalizing on the film and television industry, then...
So, the upcoming trip to the US by Youkutudou will create a closed loop between the internet and film and television content, and video platforms will replace TV stations and cinemas as the largest purchasers and monetization channels for film and television content.
Now, with Baidu entering the fray, it's only a matter of time before Tencent and Alibaba are doomed.
The "workshop-style film and television industry" that relied on coal bosses and real estate developers to piece things together is about to become obsolete, and an arms race that disregards costs and only values viewership has officially begun.
The golden age of the film and television industry has arrived.
However, whether "Old Boys" will be sold to Youku, Tudou, or iQiyi, which is about to launch and urgently needs content, remains to be seen.
The prerequisite for waiting for a higher price is that you have goods in hand.
The world seemed to be on fast-forward for the next week.
On January 8, Han Geng's contract termination lawsuit officially went to court on the Korean Peninsula. Domestic fans were outraged and launched a campaign to refund tickets for Super Junior-M's China concert in support.
This not only provided a model for contract termination for Chinese artists who later developed their careers in South Korea, but also heralded the beginning of the idol era in the Chinese entertainment industry.
On January 9, Korean actress Jang Nara attended the Seoul Starbucks Night charity gala in Yantai, attempting to repair the public relations crisis caused by her statement "If you're short of money, go perform in China" with her broken Chinese and tears.
On January 10, the Shanghai World Expo promotion event opened in Pasadena, California. Famous movie star Cheng Long, the Shanghai World Expo ambassador, rode on a float and sang songs, receiving ample attention from global media.
On January 12, SM Entertainment made a high-profile announcement that Girls' Generation plans to hold a concert in Shanghai in April, as the powerful Korean wave attempts to completely take over the aesthetics of young people in mainland China.
On January 14, the premiere press conference for the film "Confucius" was held in Yanjing, with all the stars, including Chow Yun-fat, Zhou Xun, and Chen Jianbin, in attendance.
At the press conference, Chow Yun-fat knelt down and paid his respects to the 77th generation direct descendant of Confucius, signifying the decline and struggle of the veteran Hong Kong star.
On January 15th, "The Spy Next Door," starring Cheng Long, was released and quickly became a dark horse in the Lunar New Year film season, announcing that under the support policy for domestic films, the combination of Chinese and Western elements has become a new wealth-generating strategy.
On the same day, Xue Zhiqian, sporting a new short haircut and a completely new look, held a press conference in Yanjing for his new album "Unfinished Songs." However, there were very few people in the audience, and no one paid any attention to him.
The struggles of local grassroots singers are particularly poignant in this winter, which is being squeezed by blockbuster films and foreign idols.
During the same few days, Avatar's number of Chinese viewers surged past ten million, and its box office revenue soared to 5 million yuan.
Online, Gewara sold more than 80 movie tickets in just ten days thanks to its viral marketing strategy of "spreading the word and getting rebates"!
This not only made Liu Yong's online ticketing website famous overnight, but also brought Ren Pingsheng a commission of 120 million yuan.
Including previous revenue sharing from GG and product placement fees, LifeStyle's cash balance has exceeded three million.
With provisions in hand, the next step is to recruit soldiers and horses.
In Yanjing, in the Dingfuzhuang Media Corridor of Chaoyang District, there is a spacious and bright film and television studio.
This is the new office space that Shengping Vision Media has just rented.
In the center of the field, a dark-skinned, thin, and short man, wearing a high school uniform that was clearly a size too big, was forcing a cowardly and smug smile at the air.
"Charlotte, well, I can't hide this from you anymore..."
He rubbed his hands together and, in a thick Northeastern accent, uttered that famous line.
"From now on, we'll treat each other as our own. I'll call you 'brother,' and you'll call me 'dad!'"
"puff..."
Da Peng couldn't hold back and sprayed a mouthful of water directly onto the trouser leg of the white passenger in the front row.
Bai Ke flicked his pants a couple of times in disgust, then remained silent.
Ren Pingsheng looked at the man in front of him who looked like he hadn't eaten enough, and his lips twitched a couple of times.
Song Xiaobao had not yet become famous through "Happy Comedians" at this time. His presence here was entirely part of a transaction involving mutual benefits.
After learning that his junior apprentice Dapeng was going to make a movie, Zhao Bensan not only readily agreed to let Zhang Baizhi make the decision, but also took the opportunity to arrange for a few of his more free senior apprentices to come over and help their junior apprentice.
Song Xiaobao is one of them.
In his previous life, when Ren Pingsheng watched "Goodbye Mr. Loser", he felt that the original Zhang Yang's image was very similar to Song Xiaobao.
To be precise, it's the lower-spec version.
Now, by sheer luck, we've gotten an upgrade.
As for the other senior brothers from Zhao's troupe, Ren Pingsheng waved his hand and arranged for them all to become other classmates, serving as background figures.
"Alright, Brother Bao, take a break." Ren Pingsheng clapped his hands.
Song Xiaobao tugged at her school uniform collar as she walked down, plopped down on a folding chair, and winked at Dapeng, "Junior, are you any good at directing? I poured my heart and soul into that scene just now, and he didn't even react."
"Don't worry," Dapeng said in a low voice, "He's satisfied. If he wasn't, he would have stopped it long ago."
Song Xiaobao gave a doubtful "Oh".
After auditioning Song Xiaobao, the next few key supporting roles were also finalized.
Yuan Hua, a second-generation rich kid, is still Yin Zheng.
Everyone has filters, and Ren Pingsheng is no exception.
He gave Zhang Yibo a break so he could go home and see his girlfriend, and at the same time, he went to Xinghai Academy and brought Yin Zheng, who was a senior at the time, back with him.
A man who comes with his own "Yi Jian Mei" background music is irreplaceable.
Da Sha Chun was handed over to Qiao San.
As for the second female lead, Ma Dongmei, Ren Pingsheng immediately sought out Jia Ling based on the image of the chubby girl in Old Boy.
However, Jia Ling was unavailable and declined, presumably because she was fully preparing for her first Spring Festival Gala performance.
So, Ren Pingsheng naturally thought of her future golden partner, Zhang Xiaofei.
At this time, Zhang Xiaofei had just graduated from Beijing Film Academy and was in a period of confusion where she was hitting walls everywhere. She received an audition invitation from Lifetime Television. Although she was a tough girl with a somewhat fierce role, she seized the opportunity.
The reason I didn't go to Allen and Ma Li was because they were already signed artists with Happy Twist.
Now, it's time to cultivate our own team.
These characters may not have much room to develop in a 40-minute short film, but in order to make thorough preparations in advance for the "Youth Universe" series that will later be released in theaters.
Several important supporting corners.
Ren Pingsheng closed the list and looked up at Bai Ke.
At this moment, his eyes were no longer as lively and clever as when he filmed comedy sketches; instead, they held a numbness that came from being drained by life.
"Bai Ke," Ren Pingsheng called out, "come with me and Da Peng to the airport to pick up Zhang Baizhi later."
That's right, Luo Hongming has decided on his stage name: Bai Ke.
And in "Bai Ke", he found what he was lacking.
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