The era of top influencers that started with illiteracy

Chapter 175 No wonder he lost money.

Chapter 175 No wonder he lost money.

The official announcement of Departure 3 dominated the trending topics for a whole morning.

The addition of Shen Jian has caused a great deal of controversy among netizens.

On the one hand, there is the huge traffic and attention brought by the program.

On the other hand, Shen Jian himself appeared in the third season of "Let's Go Now," which really shocked and surprised many people.

Especially many people in the industry.

Nobody expected Yang Tianzhen to promote a newcomer so vigorously.

In fact, many people have been paying attention to Yixin Entertainment ever since it started signing internet celebrities.

The entertainment industry is currently in decline, and film and television dramas have been greatly impacted.

Those truly within the industry are already able to predict the changes in domestic entertainment resources over the next two years.

It is very likely that many people will not have any roles to play, and the competition will become even more intense.

Therefore, the transformation and experimentation of entertainment companies are particularly important.

Typically, cultivating a star requires a lot of time, energy, and money, from discovery and packaging to subsequent operation and hype, supporting them until they get on the right track. In the end, it all depends on whether the audience and fans approve.

Such costs, if they lead to failure, are a loss for everyone involved.

If you find an influencer who already has a following, the packaging cost is lower, and you don't need to invest too much in hype, since they bring their own traffic.

Many companies want to replicate this model.

However, Shen Jian's rate of progress exceeded many people's predictions.

Moreover, it seems that Yang Tianzhen's investment in his training was not insignificant, but rather substantial.

Before this, he participated in comedy shows such as talk shows and comedy talent shows.

Everyone felt that he should continue to participate in the next season of these two shows, or similar variety shows.

Unexpectedly, Yang Tianzhen actually found him a top reality show on Tencent, where he could be with so many A-list celebrities.

No one would believe that there were no company costs or investments involved.

Doesn't this go against the original intention of signing the internet celebrity?

I signed the contract because I didn't want to invest any money, but now it seems like I'm investing more and more.

Is the company's expenditure on artists balanced with their earnings enough to recoup its costs?

This is clearly going to result in a loss, right?

This question has been on the minds of many people in the industry.

In their view, promoting Shen Jian like this was not worthwhile, because no one believed that he could bring much profit to Yixin Entertainment.

Huanrui Media Building.

in the office.

Song Tao looked at the woman in front of him somewhat awkwardly: "President Zhong, the trending topic isn't a big deal. It'll be over soon. It's alright."

"Not a big deal?" The woman looked at the trending topics on her phone and asked doubtfully, "Song Tao, I've noticed you're getting a bit complacent. Do you really think you can rest easy just because Cheng Yi is famous? Also, how did you negotiate with the Self-Discipline Organization? They didn't even stay?"

Song Tao looked embarrassed and helpless, unsure how to explain.

The woman in front of me is Zhong Yan, the president of Huanrui Media.

In terms of company hierarchy, he holds the same position as Yang Tianzhen.

"I've said everything I needed to say, but there's nothing I can do; he's not suited for variety shows."

Zhong Yan laughed: "So you mean Shen Jian is suitable? Yang Tianzhen is really interesting. She talks so much and puts so much effort into promoting an internet celebrity. Isn't she afraid of not making a profit?"

Song Tao: "President Zhong, I don't know if Yixin Entertainment can break even, but Shen Jian is definitely very suitable for variety shows. At least from what I've observed, he has great potential. We can actually take a look at him."

"potential?"

Zhong Yan laughed: "Song Tao, you're also an agent, you should understand what the most important attribute of a celebrity is."

"make money."

"Right, the best thing for a celebrity is commercial value. Does Shen Jian have that? Even if he has outstanding comedic talent and appears on countless variety shows, can he compete with a single hit drama?"

"That won't do," Song Tao nodded.

Zhong Yan: "So, I don't know why Cheng Yi couldn't compete with an internet celebrity."

"I----"

"Forget it, since it didn't work out, we need to get into the production team as soon as possible. The later productions are the key. If it flops again, your resources will be downgraded along with his."

"Okay—" Song Tao wiped away his cold sweat.

After Zhong Yan finished speaking, she seemed to think of something and chuckled, "Yang Tianzhen is just too naive. Does she really think this newcomer can make money?"

"Well----"

the other side.

Cheng Shin Group headquarters.

office.

At this moment, everyone is discussing issues related to brand endorsements.

Recently, thanks to Shen Jian's endorsement, things have been gradually getting back on track, and Zhengxin Chicken Cutlet's sales have increased significantly in many stores across the country.

Moreover, the vast majority of these trends started after Shen Jian's live stream.

Their original plan was to have Shen Jian come and participate in several offline operational events in cooperation with their group.

:

move.

However, several trending topics this morning forced us to hold an emergency meeting to discuss the spokesperson issue.

It's important to understand that the image of a spokesperson can determine the reputation of the brand they represent in people's minds.

Regardless of whether the reason for trending on social media is good or bad, brands should pay close attention, especially in the food category.

So when I saw Shen Jian getting into a war of words with other celebrities' fans.

The management of Zhengxin Chicken Cutlet immediately contacted Director Wang Hai.

"Mr. Wang, here's a summary of the reasons for the trending topic: the spokesperson appeared on a reality show, and his fans had some friction with another celebrity, but it has nothing to do with him."

"However, it must be said that although Shen Jian can bring in a lot of traffic, his popularity and reputation on the internet are not balanced, and it will be difficult for us to control him in the future. So I think, shouldn't our group—"

"No need to worry."

He had only spoken halfway through his sentence.

He was interrupted by Wang Hai, who was in front of him.

"Our Cheng Shin Group has always trusted the people we employ. Now that we have chosen him, we will see this through to the end."

Of course, I understand your concerns, but based on my observation, Shen Jian's character is unlikely to have any major problems.

Wang Hai spoke with great confidence.

In fact, when he signed Shen Jian, he said that he was betting on the possibility of him becoming a top-tier artist in the future.

Therefore, even though Shen Jian's current status is not high and his popularity and public opinion on the Internet are unstable.

Almost all of them were within the range of the risks he had anticipated.

But if Zhenxin Chicken Cutlet cuts off its cooperation with him because of this fluctuation, then...

Then all the previous bets would be for nothing.

If that person really becomes a top star in the future, then it would definitely be a huge loss.

Throughout, Wang Hai actually had complete confidence in Shen Jian.

After all, being ranked second on the leaderboard for two consecutive months by following his live stream rules wasn't for nothing.

After observing Shen Jian, he came to only one conclusion.

This guy was born for this job.

"Let's wait for the show to air and see; maybe things will turn out differently."