Travel through space and help the prince’s husband in construction

Chapter 1073: The Yan family develops a new wine market, and the Zhao family immediately wants to im

Just when the atmosphere was becoming tense, Zhao Dechang, the head of the Zhao family, came out with a smile to smooth things over: "We are all friends in the business world. Let's talk about cooperation slowly. Let's eat and drink well first." Everyone then started to greet each other again.

At the banquet, Zhao Qiwen would occasionally try to provoke Yan Ziyi and Li Kangning, either by deliberately spilling their wine or making sarcastic remarks, but Li Kangning always deftly resolved the situation.

After three rounds of drinks, Zhao Dechang suddenly changed the subject: "I heard that the Li family's fruit wine has a unique recipe. I wonder if you would be willing to share some of it with my Zhao family?"

Li Kangning was startled. Yesterday, the confidential conversation between him and Yan Zhengyang was passed on to the ears of his biggest wine industry competitor, Zhao Dechang, so quickly.

If Yan Zhengyang and his wife hadn't proactively informed the Zhao family, then someone had secretly hidden a surveillance camera in their home. I must investigate when I get back.

He smiled and replied, "Boss Zhao, you're joking. The exclusive recipe for the wine is a top secret document of the brewing company. How could we possibly share it?"

However, if there is an opportunity in the future, we can all cooperate for a win-win situation.”

Zhao Dechang laughed out loud. He thought to himself that even with the cooperation between father and son, they still couldn't get any useful information out of Mr. Li, but it was not a good idea to force it.

At this time, Yan Ziyi stood up, raised her glass and said, "Thank you Uncle Zhao for your hospitality today. The cooperation between our Yan family and the Li family will surely be successful. I also hope to have more exchanges with the Zhao family in the future." After that, she drank it all in one gulp.

Zhao Qiwen looked at Yan Ziyi with resentment in his eyes, but he could only swallow his anger.

After the banquet, Li Kangning and Yan Ziyi left the Zhao family safely. They understood that this business competition had just begun.

The Yan and Li families cooperate to launch wine. If it sells well, the Zhao family cannot sit idly by and watch their market share being snatched away by the Yan family, and will definitely launch similar fruit wine.

Even if imitation wines are not authentic, they will still steal some customers by using price and brand promotion.

Of course, expanding the consumer base is the key to increasing sales. However, preventing competing products from becoming homogenized is also key to avoiding excessive market share.

Li Kangning and Yan Ziyi conducted a market share survey on the fruit wine category.

There are currently no products with health benefits, like the fruit wine that Li Kangning brought over. Even if there were, the benefits would not be significant.

Yan Ziyi asked her father and mother to experience the effects of the box of fruit wine.

Taking into account the varieties and tastes of fruits produced in nearby fruit-producing areas, Yan Zhengyang and Li Kangning finally agreed to build a factory in a city where bayberries are abundant to produce bayberry wine.

Bayberry wine is rich in anthocyanins, vitamin C, and polyphenols, which are beneficial to keeping the vascular endothelium clean. It also has medical functions such as helping food, removing dampness, relieving heat, promoting fluid production and relieving cough, aiding digestion, keeping warm, stopping diarrhea, diuresis, preventing and treating cholera, health care, and anti-cancer.

The formula brought by Li Kangning contains traditional Chinese medicine, which not only enhances the health care effect, but also reduces the burden of alcohol on the liver.

Li Kangning suggested using two methods to make bayberry wine with two different tastes and colors.

In order to achieve health benefits and reduce the alcohol concentration, the first option is to use glutinous rice wine and yellow rock sugar to soak it.

The wine using yellow rock sugar has a brighter color.

Glutinous rice wine-based soaking is more likely to produce an amber hue than high-proof liquor-based soaking.

However, the color of bayberry wine changes over time.

The wine remains purple-red within 3 months. After half a year, it gradually turns reddish-brown. After more than 1 year, it turns golden yellow.

However, as time goes by, the flavor will improve.

Another type is when using a specific process (such as the dry red brewing method), the color may form a deeper dark red, and the body of the wine may be more mellow. (The paragraph about bayberry wine is quoted from Baidu)

During the construction of the factory, Li Kangning will use space to transfer bayberry wine brewed by the Beichuan Dynasty Royal Winery from another time and space to quickly seize the market.

Through cocktail parties, banquets, bars, gifts and other means, high-level celebrities were able to taste this bayberry wine named after Yan Ziyi - Ziyi Bayberry Health Wine.

The health benefits of this wine are immediate, especially for those who suffer from heatstroke in the summer. Drinking this wine will quickly make them feel refreshed.

People who suffer from diarrhea due to summer heat and dampness can stop diarrhea immediately after drinking this wine.

For those who have no appetite in the hot summer, drinking this wine can strengthen their spleen and appetite, and they will immediately have the desire to eat.

The upper-class market was quickly opened up by Zi Yi's health-preserving bayberry wine.

Yan Zhenghuai was very happy. The winery had not yet been built, but since the day the reservations started, the daily orders had increased rapidly.

In just seven days, 22000 bottles were pre-ordered, each priced at 2500 yuan. Li Kangning only charged the factory price of 700 yuan per bottle, making a profit of 1800 yuan, for a total profit of 39,600,000 yuan.

This is only the seven-day pre-sale period. In the future, as the middle class gradually accepts this health-promoting wine, the profits will grow exponentially.

Yan Zhenghuai finally realized what a promising industry Li Kangning had brought him into.

The wine industry is highly competitive. As an outsider, he had never thought of entering the industry even though he had known for a long time that the wine industry had high profits.

Now, he had just stepped into the wine industry and was stunned by the huge profits.

Li Kangning suggested that when setting the price, the market positioning should be taken into consideration. Instead of blindly pursuing high prices, factors such as demand and price should be considered, and the wine should be positioned in the upper mid-range.

Such liquor is not suitable for sale in places like supermarkets and wineries. Therefore, when selling, the main costs are the public relations expenses, advertising expenses for expanding the market, and the expenses for enhancing brand influence and brand image.

The costs of producing, packaging, and transporting alcoholic beverages only account for a small part.

The pricing of this wine is very particular. It can be used for business banquets and as a high-end New Year gift.

The most important thing is that high-spending people will not feel that drinking this wine lowers their status, and upper-middle-income people can also afford it.

The surge in orders directly reflects that Purple Bayberry Health Wine has become a new star among wines. It tastes good, is not intoxicating, and is also good for your health.

Other wineries that had previously subsidized the Zhao family had never imagined that this ordinary bayberry wine would suddenly become so popular, stealing a large portion of the high-end liquor and wine market share that they had always held.

Other manufacturers haven't caught on yet, just thinking of finding a recipe and entering the health wine market. The Zhao family father and son have already purchased the first batch of Purple Bayberry Health Wine and have asked the factory's R&D department to analyze the ingredients and formula, intending to launch a similar wine immediately.

It would take a long time for the Yan family to build a winery, but the Zhao family only needs the formula and raw materials to start mass production immediately. By then, most of the market opened up by the Yan family will be occupied by Zhao’s Winery’s products.

The Zhao family father and son worked quickly, but the R&D department was unable to figure out the formula ingredients.